ORLANDO, Fla. — Tide Services has expanded its footprint on Florida’s Space Coast with the acquisition and conversion of eight Crest Cleaners & Laundry locations. The stores — spanning Cocoa Beach, Melbourne and Viera — will be operated by Clean & Press Solutions LLC, led by multi-unit franchise partners Girish and Harry Mirpuri, the franchisor reports.
The eight-store acquisition represents a significant portion of the Mirpuris’ 20-unit development commitment in the Orlando and Tampa markets, Tide Services says, and builds on the two Tide Cleaners outlets they already operate in the state.
“The Mirpuri family has a strong track record of service-driven retail, and their approach aligns closely with what makes these stores successful,” says Emily Schneider, vice president of franchise development at Tide Services. “Their leadership will help ensure a smooth transition for employees and customers as these stores join the Tide Cleaners network.”
The Mirpuri brothers bring more than 30 years of multigenerational, guest-focused retail experience, Tide says. Through Mirpuri Group USA, their experience led to the operation of six high-volume PANDORA Jewelry concept stores and Dynasty Gallery & Gifts, employing more than 200 people across Florida.
Under Clean & Press Solutions’ leadership, the Tide stores will see operational upgrades over time, the company says, including improved customer communication, enhanced service consistency and access to Tide Cleaners’ support systems.
“These cleaners have served their neighborhoods for decades,” says Harry Mirpuri. “Our role is to carry that forward and introduce new services and technologies that will allow the business to grow into its next chapter.”
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